CUSTOMER TARGETING AND VALUE PROPOSITIONING

Maple Monster Consulting helps clients across industries identify and target the right customers with the right value propositioning. Understanding which of the customer segment should be considered the highest priority to target. 

Maple Monster Consulting team help ensure you are focusing on the right customer segment where business value proposition is most effective in order to improve performance, revenue and profitable growth. Businesses need to have clear customer targeting from various sectors such as B2B markets because of the requirements and values differs across customers.

Our team of professionals provides the right combination of strategies, analysis of sales data, resources, research and approach that improves and enhances the value of your business by optimizing sales and marketing investment.

Understanding the best segment and prioritizing customers has become a struggle for some new and old businesses. Our customer targeting capability provides well-tailored strategies on the right customer, which can drastically improve your performance with a clear focus on the “best fit” segments where the business drive revenue and profit growth.

HOW MAPLE MONSTER CAN HELP YOU ACHIEVE RESULT

Help in reviewing your business’s choices around customer targeting and value proposition.

We help you target the right customers with the right value propositions

Analyzing the economics of different customer segments to accurately estimate customer cost-to-serve and identify levers to improve profitability

Effectively prioritizing customer segments for targeting based on their objective attractiveness (size, profitability, growth potential) and a company’s subjective right to win in each segment (e.g., fit of value proposition with customer requirements)

Bringing experience in reviewing all elements of the customer proposition, including profit and service offer, pricing, and relationship management model

Conducting customer segmentation based on different criteria (demographic, need-based, behavioral or attitudinal), utilizing primary research methods (surveys or interviews) and analytical and statistical tools to manipulate large data sets

OUR APPROACH

What kind of business service do you need?

After evaluating your business and IT systems to know the current health of your company in the context of industry dynamics and the capacity your business model must move towards in order to be able to sustain long term and short term growth.

What is the right choreography?

After the process of evaluation we choose from several business levels across company’s frame- work. We pick the ones with the most impact to your business need. Our goal is to choose the right one at the right time that will have huge impact on the company’s overall strategy and process.

How should the transformation be managed?

After tailoring you a Transformation plan, we provide you with the right leadership structure and management team to oversee the organization transformation process from start to completion.

BUSINESS IMPACT

  • Understanding of how the business’s value proposition needs to be tailored and implemented to better serve the needs of each segment
  • New customer segmentation to create a new, common frame of reference across commercial functions to coordinate and optimize sales and marketing activities.
  • Clear focus on the “best fit” customer segments where the business can drive revenue and profit growth.
  • Deep insight into the economics of different customer segments, including the levers available to improve the financial contribution of customer relationships

Tell Us About Your Project

Sales Consulting Services

LOYALTY AND CUSTOMER EXPERIENCE
LOYALTY AND CUSTOMER EXPERIENCE
Keeping customers engage and coming back to gain your service and product experience is vital for business growth and continuity

Read more

PRICING STRATEGY
PRICING STRATEGY
As Pricing differs in various environment and industries like Business to consumers (B2C) and Business to business (B2B), so is pricing strategies and the implementation

Read more